What is lolita? 
Lolita is a Japanese street fashion inspired primarily by the Victorian clothing as well as costumes from the Rococo period.
KINDS: 
 Gothic Lolita or GothLoli   ゴスロリ
 
Gothic Lolita or GothLoli   ゴスロリ
Gothic Lolita fashion is characterized by a darker 
make-up and 
clothing.
 Red lipstick and smokey or neatly defined eyes, created using black  eyeliner, are typical styles, although as with all Lolita substyles the  look remains fairly natural.
Though Gothic make-up is associated with a white powdered face, this is usually considered bad taste within the Lolita fashion.
 
  
Sweet Lolita or ama-loli 甘ロリ  
Sweet Lolita style adopts the basic Lolita format and uses lighter colors and childlike motifs in its design.Makeup used in sweet Lolita is common throughout most Lolita styles.  Pink, Peach, or Pearl make up styles are highly 'sweet' and used by many  Sweet Lolitas. This look, paired with a shade of bright pink, red or  sometimes nude-pink lipstick, is commonly used as well. Outfits consist of pastels, fruit themes (cherries or strawberries,  or any type of sugary fruit), flowers (roses, jasmines, lily, cherry  blossoms) lace, bows, animal themes (cats, bunnies, puppies) and ribbons  to emphasize the cuteness of the design. 
 Classic Lolita
 
Classic Lolita
Classic Lolita is a more mature style of Lolita that focuses on Baroque, Regency, and Rococo  styles. Colors and patterns used in classic Lolita can be seen as  somewhere between the Gothic and sweet styles;This look can be seen  as the more sophisticated, mature Lolita style because of its use of  small, intricate patterns, as well more muted colors on the fabric and  in the overall design.
 
 
 
Punk Lolita
Punk Lolita (or Lolita Punk) adds punk fashion elements to Lolita fashion. Motifs that are usually found in punk  clothing, such as tattered fabric, ties, safety pins and chains,  screen-printed fabrics, plaids, and short, androgynous hairstyles are  incorporated into the Lolita look. 
 
 
 
 
Other styles and themes 
examples of the smaller subtypes of Lolita fashion.
- Princess Lolita-Hime 姫
- Shiro & Kuro Lolita
- Ōji Lolita (Boystyle)Ōji 王子
- Sailor Lolita
- Country Lolita
- Wa LolitaWa rori 和ロリ
- Qi Lolita
- Casual Lolita
reference: http://en.wikipedia.org/wiki/Lolita_fashion#The_Term_.27Lolita.27